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You Can't Fix Stupid

August 26, 2016 Clemens Rettich

 

Creating a delightful customer experience is one of the most important things in business.

Creating a delightful customer experience is also one of the most complex and difficult things to do in...

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The Heart of Marketing: Your Customer's Experience

March 24, 2014 Clemens Rettich

Two Hearts

The heart of your business is the answer to the question "Why?"

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Social Marketing: Relationships, Stories, and Desire

January 27, 2014 Clemens Rettich

 What are you selling?

If nothing, then you are not in business. If only commodities, then you won’t be in business for long. Unless of course you literally deal in commodities: metals, beef,...

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Premium Pricing Strategy to Support the CX Cycle

January 12, 2014 Clemens Rettich

 Like all systems, a business is growing or it is decaying.

Pricing strategies contribute to which way that cycle spins. Pricing is more than just a mechanical response to cost inputs and profit...

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