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Tell Me I Matter & We Both Win

May 31, 2012 Clemens Rettich

Engagement has become one of those nod your head buzzwords. We all suspect it's a good thing, but most of us have no concrete understanding of what it means.

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2011 IBM Study: What Keeps Your CMO Awake At Night?

October 11, 2011 Clemens Rettich

This morning, (October 11, 2011) IBM (TSX: IBM:US)  released a valuable study into the pressures, stresses, and some successes of corporate Chief Marketing Officers trying to come to terms with...

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