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Getting To Know You - Five Realities of Social Marketing

October 13, 2011 Clemens Rettich

As I read IBM’s hot-off-the-press study of the challenges facing Chief Marketing Officers (CMO’s) today, one phrase really caught my attention: “The most effective CMOs focus on getting to know...

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2011 IBM Study: What Keeps Your CMO Awake At Night?

October 11, 2011 Clemens Rettich

This morning, (October 11, 2011) IBM (TSX: IBM:US)  released a valuable study into the pressures, stresses, and some successes of corporate Chief Marketing Officers trying to come to terms with...

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