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Real Social Business Is More Than Social Marketing

April 14, 2014 Clemens Rettich

 I have a client who is spectacularly successful at social marketing.  He doesn't have a Facebook business Page. Or Twitter. He barely has a website.

So how does he make the grade as a "successful...

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Social Marketing: Relationships, Stories, and Desire

January 27, 2014 Clemens Rettich

 What are you selling?

If nothing, then you are not in business. If only commodities, then you won’t be in business for long. Unless of course you literally deal in commodities: metals, beef,...

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It's Not Just Facebook: Small Business as Social Business

April 15, 2013 Clemens Rettich

 

To be successful any business must establish a competitive advantage.

Your competitive advantage arises from the two sides of your business:

  • On the marketing side: differentiation – your promise
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