You have established your company’s Vision, started to put the right people in the right seats and are tracking your key data measurements to manage your progress.
But do you have a core process component that everyone in your organization clearly understands to ensure consistent long-term growth?
Usually successful companies have about six or seven core processes that make up their unique business model. When you identify and document them you begin to systemize what you have built and discover different ways to improve them, simplify them, apply technology to them and make them consistent throughout the company.
Michael Gerber, author of the E-Myth calls this the franchise prototype, and the more that you can clarify your systems and hone them the more you will run your business instead of the business running you.
Examples of these core processes could be hiring process, marketing process, sales process, operations process, accounting process, and customer retention process. The key is for your leadership team to meet and identify, clarify, and agree on the title and details of each core process for your company.
Once that you reach clarity and consensus then the next important step is to document the process (i.e. procedures manual) so that everyone in your company understands and abides by the process. Having everyone understand and call each process by it’s agreed upon name (I.e. Customer Retention Process) will reduce complexity and increase efficiency in your organization.
When you reach the documentation stage, follow the Pareto Principle and start by focusing on documenting the 20 percent of processes that produce 80 percent of the results. It is important to keep the documentation simple and to the point and not create numerous and unnecessary pages. Bullet points under clear headings works well. Each documented process needs to be explained to everyone by the person responsible for that process to ensure clarity and understanding.
During this documentation stage, eliminate and condense steps and have checklists in place where possible. Checklists can be used in the field or on the production floor to ensure clarity, efficiency and consistency. Apply technology to connect and support core processes and align to the company Vision.All this documenting and system support of your core processes will help your company to become more efficient, self-sustaining and able to run without the owner or manager being there.