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 About Two Rabbits And One Hedgehog

March 24, 2018 Doug Walker
He who chases two rabbits catches neither
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It's Your Story: Using Stories to Market Your Business

January 16, 2014 Clemens Rettich

Meeting with the production team of a client, we explored the implications of being a luxury brand, which this company is.

One of the points made was: for luxury brands, the stories & the myths...

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You Are Not In The Room: Personal Branding for Professionals

May 06, 2013 Clemens Rettich


Your brand is what people say about you when you are not in the room” Jeff Bezos, founder of Amazon.com

Getting a handle on branding and your brand is becoming more important every day. While...

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Evocative Branding

April 03, 2013 Clemens Rettich


Listening to Steve Reich’s composition Music for 18 Musicians the other day, I was struck by its power to consistently evoke a certain mood for me and how I sometimes seek those moods out. Most...

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