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It Isn't Meant to Be - Decision-Making in Business

July 02, 2014 Clemens Rettich

 "It isn't meant to be."

Most people will read that sentence as: "It isn't foreordained. It isn't in the stars."

If we assume meant is to be taken literally and implies intention, causality, or...

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Answering the Right Question Instead of the Easy Question

June 25, 2014 Clemens Rettich

 Have you noticed how often when someone asks how a business is doing, the response is about sales?

"How is that business doing?"

"Great. They hit 3.3 million in sales last year."

It isn't the...

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A Shotgun Is Not an Effective Decision-Making Tool

June 18, 2014 Clemens Rettich

 The Shotgun: A Tool to Keep You Busy

A business owner, Maria, recently described her ideal customer to me. Her description was laser sharp. After Maria was done I could have walked into a crowd...

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Misplaced Confidence - Don't Leave Your Intuition Alone In The Room

June 04, 2014 Clemens Rettich


My lawyer was the first one who alerted me to this. In his practice as a full-time business and corporate lawyer he hears this story over and over:

"We were great friends. We really didn't see...

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The Real Reason Why: Effective Decision-Making

April 16, 2014 Clemens Rettich

 We use the word causes in two ways:

The first one is just...

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How To Write A Persuasive Message

April 09, 2014 Clemens Rettich

 I borrowed the title of this article from Daniel Kahneman’s book Thinking, Fast and Slow. Kahneman's book is the basis for a series of articles I am writing as an "unpacking for business"...

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