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Finding Your Next New Customer

July 31, 2018 John Boudreau

We were in a discussion in our network group the other day about how do you get that next new customer? There were many good suggestions from being active on social media, having an easy to find...

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Increase Sales the Toyota Way

July 02, 2018 John Boudreau

How do you make sure that you really understand any part of any business problem of your customers and potential customers? You go and see them and ask them key qualifying questions about their...

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 About Two Rabbits And One Hedgehog

March 24, 2018 Doug Walker
He who chases two rabbits catches neither
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Fire That Customer!

February 06, 2018 Doug Walker
Did you ever fire a bad customer? I don't think it happens often enough.
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Unique Selling Proposition (USP) and Positioning Statements

October 30, 2017 John Boudreau

Sell Yourself First

Unique Selling Proposition Definition: The factor or consideration presented by a seller as the reason that their brand of product or service is different from and better than...

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Marketing To Grow Market Share

January 01, 2017 Clemens Rettich

The owner of a successful HVAC business recently experienced an early winter with little growth. Year-on-year sales were flat despite an effective marketing campaign. 

He is in a competitive...

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