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Pricing: Magic or Rationality?

May 29, 2018 Doug Walker
  How to price your products or services is a topic that never seems to be resolved. Although frustrating, this is reasonable because all businesses are subject to the basic laws of supply and...
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The Difference Between Margin and Markup

May 23, 2018 John Boudreau

Whether you manufacture and sell goods and services, or purchase and re sell goods and services, it is important to know the difference between margins and markups from an accounting perspective....

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Think Like Archimedes - Value & Cost In Business

January 28, 2015 Clemens Rettich

Give me a place to stand and I shall move the earth.Archimedes of Syracuse

A diamond is only valuable if we care.

A shovel or a chicken sandwich are only valuable when we need them or want them.

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Premium Pricing Strategy to Support the CX Cycle

January 12, 2014 Clemens Rettich

 Like all systems, a business is growing or it is decaying.

Pricing strategies contribute to which way that cycle spins. Pricing is more than just a mechanical response to cost inputs and profit...

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Why do They Leave?

October 28, 2011 Clemens Rettich

Why do customers and employees leave?

Because you don’t care.

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