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Unique Selling Proposition (USP) and Positioning Statements

October 30, 2017 John Boudreau

Sell Yourself First

Unique Selling Proposition Definition: The factor or consideration presented by a seller as the reason that their brand of product or service is different from and better than...

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Why do They Leave?

October 28, 2011 Clemens Rettich

Why do customers and employees leave?

Because you don’t care.

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Should Your Business Advertise on Blogs?

October 24, 2011 Clemens Rettich

When I was recently working with a client on marketing strategies for a new venture in the fitness industry, she asked me “How do I get the word out?”

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